If you’ve ever visited a tourist hotspot, you know they’re crowded; if you’ve tried to enjoy a quiet meal in such a place, you know it’s near impossible.
That’s basic travel knowledge but travel, like human communication, isn’t always so straightforward—it takes a bit of digging to unearth the real gems.
I’m going to let you in on a secret: I’ve discovered eight underrated cities that are far more authentic than those typical tourist traps.
That’s because I’ve learned to look beyond the obvious, so stay tuned for an offbeat journey in this article:
1) Valparaiso, Chile
If you think all touristy places are crowded and chaotic, you haven’t been to Valparaiso.
This is a city that dances to its own beat.
It’s tucked away in the coast of Chile, far from the madding crowd yet it’s as vibrant and colorful as any bustling metropolis.
But there’s a twist: Unlike most tourist hotspots, Valparaiso is earnestly authentic.
The city doesn’t put on a show for visitors, it simply lives its life—and there’s something incredibly beautiful about that.
The streets here speak a language of their own—every mural, every graffiti tells a story.
The city pulses with an energy that’s both raw and welcoming.
If you’re looking for a place that’s genuine and unpretentious, Valparaiso is your city.
It truly is an oasis of authenticity in a world of tourist traps.
2) Luang Prabang, Laos
I’ll never forget the first time I set foot in Luang Prabang.
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Nestled in the heart of Laos, this city is the epitome of tranquility.
It’s a world away from the typical tourist traps—no long queues, no crowded streets, just a serene town waiting to be explored.
The locals were warm and inviting, always ready with a smile.
The food was some of the best I’ve ever tasted—authentic Lao cuisine that you won’t find in any fancy restaurant back home.
But what really captivated me was the city’s soul: There was an air of peace and calm that seeped into every corner of Luang Prabang.
It was as if the city itself was meditating, completely in tune with its natural surroundings.
Luang Prabang taught me that travel is about immersing yourself in a different culture, experiencing a different way of life, and making connections that transcend borders.
3) Matera, Italy
Matera is a city that truly stands the test of time.
Located in the region of Basilicata, in southern Italy, it’s one of the world’s longest continuously inhabited cities.
The heart of Matera is its “Sassi,” ancient cave dwellings that have been transformed into unique living spaces.
It’s like stepping back in time, with the added comfort of contemporary amenities—but don’t be fooled by its historical charm.
The city is a cultural hub, teeming with art galleries, boutique shops, and exquisite restaurants serving traditional Basilicatan cuisine.
Matera isn’t just a city, it’s a living testament to human resilience and ingenuity.
It’s an authentic experience that’s hard to find in more commercialized tourist spots.
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Who knew a city could teach us so much about history and culture while offering an unforgettable travel experience?
4) Ghent, Belgium
If you’re tired of the tourist-packed streets of Brussels and Bruges, Ghent is the respite you need—this Belgian city is a hidden gem.
It’s got the charm of Bruges, the vibrancy of Brussels, yet it manages to maintain its own unique flair.
Steeped in history and adorned with stunning architecture, Ghent is a delight for the senses.
Its well-preserved medieval buildings and peaceful canals make for some beautiful sightseeing, but what really sets Ghent apart is its progressive and artistic spirit.
The city is brimming with creativity—from its impressive design scene to its innovative food culture.
Ghent shows us that a city can preserve its past while still pushing the boundaries of innovation.
It’s one of those low-key cities that offers an authentic experience away from the usual tourist traps.
5) Lviv, Ukraine
When I first heard about Lviv, I wasn’t sure what to expect.
A city in Ukraine that’s more authentic than the usual tourist traps? I had to see it for myself—and, let me tell you, I was pleasantly surprised.
Walking through the streets of Lviv felt like stepping into a fairy tale.
The architecture is stunning, with a mix of styles that reflect its rich history.
I spent my days exploring the quaint cobblestone streets, stumbling upon charming cafes and vibrant markets; I met locals who were proud to share their culture, their stories, and their city with me.
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The authenticity of Lviv left a lasting impression on me—it’s a city that doesn’t try to be anything other than itself.
In a world where cities often lose their identity in the pursuit of tourism, that’s refreshing.
Lviv taught me that the best travel experiences are those that feel real, genuine, and unscripted.
6) Ulaanbaatar, Mongolia
You might not think of Ulaanbaatar when planning your next getaway.
It’s not exactly a city that tops most travel lists.
But here’s the thing: This Mongolian city is a hidden treasure waiting to be discovered.
Ulaanbaatar is a fascinating blend of old and new.
You’ll find ancient monasteries co-existing with modern skyscrapers, nomadic traditions intertwined with a burgeoning urban culture.
Its bustling markets and vibrant festivals offer a glimpse into the heart of Mongolia.
The city’s authenticity is palpable, it’s in its people, its food, its music, and its traditions.
Ulaanbaatar shows us that authenticity isn’t about being quaint or picturesque.
7) Salta, Argentina
Amidst the hustle and bustle of Buenos Aires and the awe-inspiring landscapes of Patagonia, Salta often gets overlooked—but this city in Northwestern Argentina is a gem worth exploring.
Salta is a city that wears its history with pride; you can see it in the colonial architecture, in the cobblestone streets, and most of all, in its people.
The city is known for its vibrant music scene, with traditional folk music echoing through its streets.
It’s also a gastronomic paradise, offering some of the best empanadas and local wines Argentina has to offer.
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Yet, despite all it has to offer, Salta remains delightfully untouristy.
It’s an authentic slice of Argentine culture without the crowds and queues.
If authenticity is what you seek in your travels, Salta should definitely be on your radar.
8) Dunedin, New Zealand
The final city on our list is Dunedin.
This city in New Zealand is often overshadowed by its more famous siblings – Auckland, Wellington, and Christchurch.
But make no mistake, Dunedin has a charm that’s all its own.
With a rich Scottish heritage, stunning natural beauty, and a thriving arts scene, Dunedin has something for everyone.
It’s where history meets modernity in the most beautiful way.
What sets Dunedin apart is its commitment to preserving its unique identity while still welcoming visitors with open arms.
It’s a city that celebrates its quirks and idiosyncrasies, making it an authentic experience unlike any other.
Travel beyond the obvious
Hopefully, if you’ve journeyed with me this far, you’ll have realized that these low-key cities are some of the most enriching places to visit because authenticity in travel isn’t about ticking off famous landmarks or following well-trodden paths.
It’s about stepping off the beaten track, immersing yourself in the local culture, and truly understanding the soul of a place.
These cities have that in abundance—they’re not just destinations.
They’re living, breathing entities with their own stories to tell, their own unique charm to share.
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As the renowned travel writer Pico Iyer once said, “Travel is not really about leaving our homes but leaving our habits.”
The next time you plan a trip, consider these authentic cities.
Step out of your comfort zone and explore the world beyond the usual tourist traps.
You might just find that the most memorable journeys are those that take you not just to a different place, but also to a different perspective.
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